Apple TV 4K


Apple TV

The future of television is here.

TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Apps are quickly becoming how we watch today. So Apple built a new foundation around this vision - with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.


Apple TV hardware


It’s all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps to access all sorts of entertainment. And that’s exactly where TV in the living room is heading too. Apps allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.


4K HDR set a new standard.

Apple TV 4K lets you watch movies and shows in amazing 4K HDR quality. Streams live sports and news. And has great content from apps like Netflix, Amazon Prime, Hulu, and ESPN.

4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colors and greater detail. From the hottest new movie to your favorite TV show, everything is more lifelike than ever.

Dramatization 4K versus 4K HDR


All the entertainment your TV can handle.

Through apps, Apple TV gives you access to the most riveting entertainment content. Apps like Netflix and iTunes have full catalogues of hit films and TV programmes. NowTV brings you Hollywood blockbusters and bingeworthy original series. You’ll also find your favourite sport. Breaking news. Fun stuff just for kids. Educational programming, music concerts and more. It’s hard to believe so much great content can fit into such a tiny package.


iTunes Films and TV Programmes.

The easiest way to grow your media collection.
Apple TV makes it easy to catch all the latest entertainment on iTunes. You can rent or purchase recent box office hits and cinema classics - even enjoy bonus content with iTunes Extras. You also have access to single episodes and full series of popular current and vintage TV programmes. Many films are available the same day they come out on DVD, and TV programmes are available the day after they air.

Apple TV iTunes Store


Entertainment Apps.

A better way to get the biggest names in entertainment.

Subscribe to NowTV straight from your Apple TV - no cable or satellite subscription required. You can also get instant access to streaming services like Netflix and full-season sport subscriptions from the NBA, NHL and MLB. Or Qello Concert, the world's largest library of concert films and music documentaries on demand and in HD. It’s never been easier to create your own customised TV experience.

Watch Now


Games and apps on TV. It’s going to be huge.

The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family games night. We can’t wait to see where developers take this.


Siri Remote.

Apple TV Siri Remote

With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. Dual microphones allow Siri to hear your commands clearly, even if there’s background noise. With the Siri Remote, you tell your TV exactly what you want to watch. Or ask Siri to give you a few options, like “Find me some action films.” Siri automatically searches across popular services like iTunes, Netflix and more, so you don’t have to dig through each app individually. You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV.


A TV experience you’ve never experienced.

Until now, finding a film or programme to watch was a burden. You had to do all the scrolling, button pushing, searching and digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you. Bypass all those confusing buttons with a swipe of your thumb. It’s an experience that makes you feel like you’re interacting directly with the screen, even though it’s on the other side of the room


Touch. The most natural way to navigate.

TV was controlled by buttons. Now it’s controlled by Touch.

The Siri Remote has a precise Touch surface. So you can use your thumb to swipe, scroll, select and easily navigate around your screen. Which means no more endless clicking of arrow buttons to find what you want. And scrubbing forwards or backwards is more exact than ever. Instead of using clunky fast-forward or rewind buttons - where you always overshoot your target and have to settle for ‘close enough’ - now you just swipe across the timeline and use the preview frames to pinpoint where you want to go. Every move you make on the remote’s Touch surface is mirrored on your television screen. It’s so natural, you’ll wonder how you ever watched TV without it.


Multidirectional navigation
Move your thumb in any direction and the action is mirrored on your TV screen.
Click anywhere
Simply click anywhere on the glass Touch surface to make your selection.
Precise time-scrubbing
Swipe quickly with a sweeping motion to fast-forward and rewind across large amounts of time. Or swipe with smaller, more precise movements to go almost frame by frame
Multidirectional navigation Click anywhere Precise time-scrubbing


Voice. The most efficient interaction tool ever.

There’s no easier way to interact with something across the room than using your voice. The Siri Remote lets you do what’s natural - just say what you want to watch. Siri takes you exactly where you want to go without having to click through multiple menus to get there.



The only remote you’ll need.

Apple TV remote

Navigating your TV with Touch is such a pleasure, you won’t want to put the remote down. And you don’t really have to. That’s because the Siri Remote can control the volume on your TV or A/V receiver - as well as turn it on or off. Which means no more juggling multiple remote controls. And thanks to Bluetooth, you don’t have to worry about where you point the remote. The new Apple TV picks up your commands from anywhere in the room.


Quickly bounce between apps.

Apple TV - Quickly bounce between apps

Double-click the Home button on the remote and you’ll see the apps you’ve used most recently. So you can quickly switch from, say, Netflix to NHL, or from an iTunes film to the Rayman Adventures game you were playing, without having to go all the way back to the Home screen.


Customise the Home screen.

Apple TV - Customise the Home screen

Move your most-used apps to the top row of the Home screen for faster access. For example, add Netflix to your mix, and when the icon is selected, shortcuts to Netflix content appear above. Just click a title to start watching.


New cinematic screen savers.

Apple TV - New cinematic screen savers

When you’re not actively using Apple TV, it relaxes by displaying aerial HD videos of stunning locations around the world. Shot specifically for Apple TV, these dreamy landscapes drift across your TV, turning your big screen into a mesmerising work of art.


Apple TV - Music 

Your music, photos and videos. Larger than life.

Your entire library of personal content. There on your TV for you - or everyone - to see and hear. It’s everything you love. Only bigger.


Your Music.

Apple Music on a grander stage.

Apple TV - your music

Listen to millions of songs, including your complete personal music collection, on the best speakers in the house. Bring the world of music to your living room with Beats 1 radio. And watch behind-the-scenes videos posted by your favourite artists on Connect. Apple Music on the new Apple TV takes everything you love about music and turns it up to 11.


Your Photos.

Put everyone you know on television.

Apple TV - your photos

Imagine you, your family and your friends on the big screen - now that’s entertainment. Apple TV makes it easy to share all your photos and home videos from iCloud, displaying them in impressive fashion on your HDTV. It’s a great way to turn your life’s best moments into the life of the party


Your Videos.

Give your videos their big break.

With Apple TV, watching your home videos on your HDTV makes for some truly entertaining reality television. That video of you getting hit in the nether regions by an errant dodgeball throw is that much funnier when everyone gets to see it life-size



Enjoy it on the big screen. And the best speakers.

With AirPlay, you can wirelessly stream content on your iPad, iPhone, iPod touch or Mac to your HDTV. Peer-to-peer AirPlay makes it easy for guests to share content from their Mac or iOS device directly to your TV - without learning your Wi-Fi password or having to connect to your home network. And with AirPlay Mirroring, you can display the screen of your iPad, iPhone, iPod touch or Mac on your HDTV. So when you tap, swipe, pinch or play something, it shows up big time.


Control your smart home through Apple TV.

Shut your garage door. Control your home’s heat or air conditioning. Double-check the locks. Apple TV lets you use your iOS device to control HomeKit-enabled accessories remotely with the Home app.

Apple TV smart home


(source text and images: Apple TV website)